The Kawhi feature was guaranteed to drive traffic with the sports sites and blogs.Įvery media impression is an opportunity for an “Oh wow, did you see this?” buzz-worthy and sharable moment made to generate earned media and more hype for the album The same is true for the Way 2 Sexy,” featuring Future, Young Thug, and Los Angeles Clippers forward Kawhi Leonard in a Backstreet Boys-esque music video. The “Hotline Bling” music video and Views album cover were made to be turned into spoofs.ĭrake did the same thing with the CLB album cover and its 16 pregnant emojis. For years, Drake has leaned into his ability to create memes. I would love to see the promotional agreement between ESPN and OVO Sound.

It’s another example of major artists partnering with major corporations to distribute their albums.

Drake will feature his own music and select music from other artists. Today, ESPN announced that Drake will take over music duties for Monday Night Football. The Worldwide Leader in Sports is out here sharing tweets from DJ Akademiks and creating graphics of Drake as Thanos from The Avengers movies! Drake had ESPN posting out here like an Instagram hip-hop account. Sep 3: article on how athletes are excited the album is 4 social media 2 posts Sep 2: article on how LeBron James and Kevin Durant are waiting for CLB August 27: cryptic announcement on SportsCenter that CLB drops on Sep 3 It’s a great opportunity to break down Drake’s promotional tactics (specifically with ESPN), Drake’s memes, and the streaming records that keep getting broken.Ĭertified SportsCenter Boy.

Drake’s latest album, Certified Lover Boy, dropped on Friday.

Drake hype soundcloud